Custom brand identity for Michelle Jones Photography

Michelle Jones Photography main logo design

I’m thrilled to share the new custom brand identity for Michelle Jones Photography.

Michelle Jones Photography is based in Northern Virginia, serving the Washington, DC area. Michelle specialises in photographing life’s most precious moments, from the blissful bubble of engagement to the nervous thrill of a newborn. It’s the story behind the journey that captivates Michelle, and she captures it all with care and authenticity. The result? Gorgeous memories that families can treasure for a lifetime. 

When Michelle asked me to help elevate her brand identity, I was truly honoured to bring her vision to life. First, we began with a friendly and relaxed chat to explore what drives her photography business – her goals, values and aesthetic vibe. Understanding the heart of a venture is the key to creating a custom brand identity that flows naturally and feels right.

Next, I reviewed Michelle’s portfolio, finding common themes in her photography to inform my design process and ensure a brand identity unique to her business. She has a distinct style that is feminine, bright, timeless and personal. I chose typography to reflect that aesthetic – it’s traditional yet still feels warm and connected. 

Brand identity design for Michelle Jones Photography

Brand board for Michelle Jones Photography, showing the custom logos, soft colour palettes, delicate texture and pattern design.

Brand board for Michelle Jones Photography

Elegant graphics, soft colours and carefully curated fonts create a cohesive brand identity that matches the personality of Michelle’s business. 

I added bespoke hand-drawn floral graphics to echo Michelle’s love of apple blossoms, which feature in many of her photos. 

A custom skyline brings the design home and immediately resonates with her target audience.

A soft colour palette reflects the tones of her work – as comforting as a soft embrace with an added touch of luxury.

Personal touches like these ensure the brand identity for Michelle Jones Photography leaves a lasting impression on her prime clientele to secure future bookings. 

Bespoke floral stationery design for Michelle Jones Photography.

Bespoke letterhead and business card design for Michelle Jones Photography

Brand identity style guide for Michelle Jones Photography.

Brand identity style guide for Michelle Jones Photography

Click here to look at the rest of the elements that make up Michelle’s brand identity.

Michelle’s Design Room creates beautiful and unique custom logo, brand and website designs for small businesses. Hire Michelle’s Design Room to elevate your brand and website design and make the right first impression!

back to blog